Your website, at heart, is an advertisement for your business. Big
advertisers have known for a long time that one of the best ways to sell
a product is to associate it with things that are more appealing.
As an example, beer companies don’t advertise beer, they sell ‘Good Times’ or ‘Sex Appeal’.
Occasionally, they’ll throw in a line about the product, but the majority of advertisements are dominated by images of fun parties or romantic encounters.
As a cleaning company your target demographic is probably slightly different than a beer company’s, so maybe avoid images of raucous frat parties. For some insight into the kinds of things we do want to advertise, let’s take a look at a great example from ServiceMaster Clean:
As a cleaning company, your target demographic should be home and business owners. This means they’re likely older and more mature than a beer commercial demographic. The images above are perfect for a cleaning company.
So just what are they advertising? Definitely not cleaning services. A perfect family life, fitness, mature romance (not just beefcakes or girls in bikinis!), and ‘Me-Time’ for people with a busy work life.
In the end only you know best what appeals to your Clients, so consider what they would want, and sell it to them!
As an example, beer companies don’t advertise beer, they sell ‘Good Times’ or ‘Sex Appeal’.
Occasionally, they’ll throw in a line about the product, but the majority of advertisements are dominated by images of fun parties or romantic encounters.
As a cleaning company your target demographic is probably slightly different than a beer company’s, so maybe avoid images of raucous frat parties. For some insight into the kinds of things we do want to advertise, let’s take a look at a great example from ServiceMaster Clean:
As a cleaning company, your target demographic should be home and business owners. This means they’re likely older and more mature than a beer commercial demographic. The images above are perfect for a cleaning company.
So just what are they advertising? Definitely not cleaning services. A perfect family life, fitness, mature romance (not just beefcakes or girls in bikinis!), and ‘Me-Time’ for people with a busy work life.
In the end only you know best what appeals to your Clients, so consider what they would want, and sell it to them!
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